Correction of estimates of voting intention using voter recall of previous votes is frequent in electoral polls, particularly in Europe. However, research on the impact of its use is scarce. The results presented in this paper confirm that voting is not a salient, memorable behaviour for all voters. People who always vote the same way and identify with a political party are likely to accurately remember their vote, but in most developed countries, change of allegiance is now common. A substantial portion of the electorate changes its mind between or during campaigns, and switchers seem to have more difficulty remembering …