Do Question Topic and Placement Shape Survey Breakoff Rates?
Survey breakoffs, or deliberate early terminations, are quite common and have the potential to reduce data collection efficiency and compromise data quality. Prior research has established that survey topics can influence participation rates, and conventional wisdom among practitioners is that more interesting questions should be placed at the beginning of questionnaires in order to increase retention. Building on these ideas, we test the extent to which the content and placement of questions in a survey jointly influence breakoff behavior through an experiment embedded in an April 2020 telephone survey in Haiti. Respondents were randomly assigned to answer questions about the …