Response rates to household surveys have been declining in the past several decades and survey researchers and practitioners have been working on ways to change the survey-taking climate to combat the declining response rates. As part of the 2010 Decennial Census, the U.S. Census Bureau waged the 2010 Integrated Communications Campaign (2010 ICC), a multi-faceted effort to improve public awareness of, attitudes towards, and knowledge about the Census in order to increase Census participation. This type of communications program is a unique case of an attempt to alter the external survey-taking climate and thus potentially affect survey participation. This paper …