Does the type of return postage affect response rates in follow-up mailings? Experimental findings from a citizen satisfaction survey
Some research suggests that a strategic use of postage on return envelopes influences response rates because stamps may create dissonance, signal personalization, or introduce novelty. This research note describes the use of data from a community sample (N = 292) in a follow-up mailing to examine return postage and response rates rather than the more common practice of obtaining data from an initial or single wave of mailings to determine if postage affects response rates. Chi-square analyses reveal no association between type of return postage and response rates. One explanation for this finding may be that follow-up mailings capture a …