The Effect of Quick Response (QR) Codes on Response Rates and Respondent Composition: Results from a Statewide Experiment
We conducted a randomized experiment that evaluated how the inclusion of a Quick Response (QR) code in mailed survey recruitment materials for a sequential mixed-mode (push to web followed by self-administered mail back) survey fielded with a statewide probability address-based sample impacted survey participation. Each address was randomly assigned to receive mailed recruitment materials with either a unique uniform resource locator (URL) only or a unique URL with a QR code. The inclusion of a QR code resulted in a small (+1.31 percentage point) increase in overall participation and a small (+1.01 percentage point) increase in the share of recipients …