This paper presents the findings derived from a mobile friendly web survey, during which all invitations and reminders were sent as text messages via short message service (SMS) to the mobile telephones of the target group. The web survey under study was conducted for the National Theatre of Northern Greece (NTNG), the largest theatrical organization of Greece. The list of mobile phone numbers was provided by the organization and the aim of the survey was to collect data from people who have attended events organized by NTNG. The paper examines the impact of various design study features such as pre-notifications, …

Interactive voice response (IVR) is gaining popularity as a data collection method for survey research. In low- and middle-income countries, IVR is used as a primary data collection mode. The system places an out-bound dial; when the individual answers, he/she hears a recorded greeting and invitation to begin the survey. This approach has the benefit of reducing labor costs, but without an interviewer, there is no one to help gain cooperation, answer questions, or identify the appropriate language in which to continue, resulting in low production outcome rates (e.g., cooperation rate, response rate). In this paper, we use experiments embedded …