Online questionnaires can easily be complemented by logos, graphics and images. Yet visual cues can influence responses – adding images to survey questions has proven to alter reported frequencies and attitudinal judgments. Our experiment, which was embedded in a web survey on students’ housing conditions (N=4,676), addresses the effects of continuous exposure to a content-related image. Participants saw one of three different residential scenarios or no image, respectively, in the header of each page throughout the whole survey. It is expected that different pictures influence self-rated satisfaction with the current housing situation and the evaluation of city attributes. Contrary to …